ICANN Approves Custom gTLD Suffixes
In a historic policy shift, the Internet Corporation for Assigned Names and Numbers (ICANN) has approved the registration of custom top-level domain suffixes, opening new digital branding opportunities.
Understanding the gTLD Expansion
Key parameters of the custom Top-Level Domain suffix application guidelines.
Global Human Imagination
Organizations can apply to register domain suffixes using their own brand names, community descriptors, or terms in any language or script.
Enterprise Entry Pricing
Due to the technical and policy overhead, the initial application pricing is established around $185,000, limiting entry primarily to corporate entities.
Copyright Protection
To protect trademark interests, all custom suffix applications go through rigorous evaluation reviews to prevent infringement and disputes.
“ICANN has opened the Internet’s naming system to unleash the global human imagination. Today’s decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain name system to better serve all of mankind.”
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